by Guest Author | Jun 24, 2014 | Marketing
Mobile apps have made use of push notifications for a while, teaching developers a thing or two about user engagement. How can content marketers use the same technique? Read on. Mobile push notifications have made engaging users easy, while also providing deep...
by Carrie Koens | Apr 22, 2014 | Social Media
Today’s guest post comes from Charlotte Ashlock. She shares a lot of wisdom here, well worth your time to read! Thanks, Charlotte! The Influencer Myth, Part One: Getting the attention of an influential celebrity is the recipe for instant fame (no hard work...
by Guest Author | Apr 1, 2014 | Social Media
My mentor was despairing of me. In my coaching session, he was helping me through my sales technique. I was being particularly dim, although I’m sure it was as a result of the resistance I felt inside whenever “selling” was an activity I had to contemplate. I think he...
by Guest Author | Feb 25, 2014 | Marketing
Marketing in the 21st century is evolving fast. The digital revolution has changed the way people consume the news, pick up on new ideas and purchase goods. This is great news for smaller organizations (and authors) as, whilst a big budget is still helpful to purchase...
by Guest Author | Dec 10, 2013 | Social Media
Like it or not, publishers, booksellers, readers, and the media think of you and your book as part of a category—they associate you with other books, authors, ideas, styles, location etc. My primary category, for example, is listed right on the back of my book:...
