by Whitney Heins | Jul 19, 2016 | Marketing
How do you answer when people ask you what you do? Do you have an elevator pitch? Do you feel as if you can accurately communicate the significance of your work? When I was a TV anchor and reporter, there was no need to explain what I did. People already knew—or...
by Christy Kirk | May 12, 2015 | Influence Building
I have to admit it — I’m addicted to webinars. I probably listen to at least one a week, and often it’s two or three. I will sign up for webinars on marketing, healthy living, any subject that piques my interest . . . and of course, I listen in on as many...
by Guest Author | Apr 14, 2015 | Marketing
Remember vinyl records? How about film cameras? Today vinyl is the fastest growing sector of the music industry. Given up for dead only a few years ago, artists now release on vinyl in addition to digital downloads and CDs. The manufacturers who halted production on...
by Christy Kirk | Mar 10, 2015 | Social Media
Anyone who works with their hands—chefs, carpenters, artists—will tell you that having the right tools for the right job is a critical factor in the quality of their work. It’s the same for those of us in content marketing. Yes, it’s important to have great ideas, but...
by Guest Author | Feb 10, 2015 | Marketing
One afternoon in High School, I watched in awe as a friend connected his IBM PC Jr to a touch-tone telephone. Moments later, after a series of loud squawks and whistles, we were staring at the login for the local university’s library mainframe. That was 1982. Then...
