by Sarah McGranahan | Apr 28, 2021 | Marketing
Photo by fedrunovan / 123rf.com 9 Tips to Be a Great Podcast Guest Congratulations! You’ve been invited to appear as a guest on a podcast to share your expertise and tell your story, but the time to celebrate is short-lived; your work is just beginning. Don’t worry;...
by Sarah McGranahan | Apr 14, 2021 | Marketing
Photo by Christian Horz / 123rf.com In a world where traditional media—TV, newspapers, print, and even digital publications—are seeing massive drop-offs, podcasts continue to rise above the rest. According to a recent Nielson report, podcasts continue to grow by more...
by Sierra Hernandez | Feb 19, 2019 | Influence Building
When you develop a reputation for being responsive and generous, an ever-expanding mountain of requests will come your way. ~ Adam Grant You see value when the media talks about your work. It helps add credibility to your expertise, and escalates the opportunity to...
by Whitney Heins | Jan 16, 2018 | Marketing
With a new year always come new goals—and likely one of those goals is growing your business. Sharing with the world what you do is a great way to accomplish this, but it isn’t always easy. Our world is noisy. There’s lots of competition. Media space is limited....
by Whitney Heins | Jun 13, 2017 | Influence Building
It often comes up in conversation with clients–what influence do we, public relations professionals, have on the media? Unfortunately, the answer isn’t simple. Some research shows that up to 80 percent of media coverage is influenced by public relations....
