by Christy Kirk | Apr 9, 2019 | Influence Building
We’re often asked to advise clients about which social media platforms will deliver the best results. We have a general answer based on the results we see across clients and the overall growth patterns on the social platforms, but Google Analytics helps us make custom...
by Becky Robinson | Aug 8, 2013 | Marketing
Many authors focus on the numbers, looking to judge the success of their book promotion efforts quantitatively, with book sales as the all-encompassing measure of success. The big prize: making the New York Times Best Seller List. Authors ask: How many books will I...
by Becky Robinson | Mar 13, 2011 | Social Media
I’m going to contradict myself. I told you that Twitter is not a numbers game; it’s about relationships and interaction. I believe wholeheartedly that Twitter is about relationships and interaction. AND. In order to find and form meaningful relationships...
by Becky Robinson | Mar 6, 2011 | Social Media
25 hours and 17 minutes. That’s the length of time it took Charlie Sheen to get 1 Million followers on Twitter. According to the LA Times, Sheen is poised to monetize his tweets, pitching products for Ad.ly. He also set a Guinness World Record by reaching the 1...