by Carrie Koens | Oct 16, 2018 | Influence Building
Although necessary, we know that the idea of creating a library of promotional content can quickly become overwhelming, which is why today we’re talking about ways to work smarter, not harder. Whether you have a website with a blog (our best practice), a page on...
by Becky Robinson | Oct 9, 2018 | Influence Building
I’ve always bristled at the idea of a platform because the word invokes the idea of a person set-apart, on a stage — a sage with an audience of listeners, separated, even artificially. A platform is something that you earn or something that is gifted to you. You...
by Stephanie Quick | Oct 2, 2018 | Influence Building
In the early-mid 2000’s, I decided I needed a blog. It seemed like everyone around me was starting a blog and, as a writer, it seemed like the thing to do. So I started one. I wrote about my life. Random thoughts. My job. Etc. Here’s the problem . . . I never really...
by Becky Robinson | Apr 26, 2018 | Book Launch
Whenever I talk about book marketing, I reference running. My most often-repeated phrase about book marketing is that book marketing is not a sprint, it’s a marathon. Since book marketing and marathon training/running have consumed a lot of my time in the last...