by Whitney Heins | Oct 25, 2016 | Marketing
For the past few years, there’s been a myth swirling around the public relations world about a zombie being in our midst. This so-called zombie can be recognized by its headline, subhead, dateline, and lead. It’s a press release. With news like the Public Relations...
by Whitney Heins | Sep 20, 2016 | Marketing
In almost every group project I was ever involved with in school, from elementary through graduate level, there was always someone who took on the lion’s share of the work and someone who didn’t pull their weight. When it comes to putting together a news story these...
by Whitney Heins | Aug 2, 2016 | Marketing
It’s back to school season! And, recently I found myself going back to school of sorts when I stumbled upon some old public relations textbooks. Thumbing through them, I thought—“Geez, if I wrote like this, readers would fall asleep halfway through the lede!” Much has...
by Whitney Heins | Jul 19, 2016 | Marketing
How do you answer when people ask you what you do? Do you have an elevator pitch? Do you feel as if you can accurately communicate the significance of your work? When I was a TV anchor and reporter, there was no need to explain what I did. People already knew—or...
by Whitney Heins | Apr 12, 2016 | Marketing
I remember the day it occurred to me that being a broadcast journalist in the 21st century wasn’t quite how I dreamed it would be. It was during my first job out of college at a local TV station in Charlottesville, Virginia where I was a “one-man-band” reporter. That...
