by Mike Driehorst | Jan 24, 2017 | Marketing
The big promise of technology offers brands the ability to be more social, to personalize, and communicate better with their various audiences. But is technology really making communication more personal, or it is really resulting in simply more communication? Is...
by Whitney Heins | Nov 15, 2016 | Marketing
Zoosk. Tinder. Match. The internet has changed the world of dating as much as it has changed the world of media. That said, when it comes to finding a media match—the process isn’t much different than what it was like three decades ago—research and relationship...
by Whitney Heins | Oct 25, 2016 | Marketing
For the past few years, there’s been a myth swirling around the public relations world about a zombie being in our midst. This so-called zombie can be recognized by its headline, subhead, dateline, and lead. It’s a press release. With news like the Public Relations...
by Whitney Heins | Sep 20, 2016 | Marketing
In almost every group project I was ever involved with in school, from elementary through graduate level, there was always someone who took on the lion’s share of the work and someone who didn’t pull their weight. When it comes to putting together a news story these...
by Whitney Heins | Aug 2, 2016 | Marketing
It’s back to school season! And, recently I found myself going back to school of sorts when I stumbled upon some old public relations textbooks. Thumbing through them, I thought—“Geez, if I wrote like this, readers would fall asleep halfway through the lede!” Much has...
