How to Overcome Your Aversion to Self-Promotion

How to Overcome Your Aversion to Self-Promotion

When we recommend clients begin promoting their books and other work on social media, we overwhelmingly get the same response: “Do I have to?” Unless you are a salesperson, odds are, the idea of promoting yourself feels very uncomfortable. You’re not...
Let’s Give Them Something to Talk About

Let’s Give Them Something to Talk About

Recently I stumbled on a Fast Company article written by Paul Jarvis entitled, More Doing, Less Promoting. Jarvis complained of, “drowning in self-promotion on social media.” It’s something we all feel from time to time. And while I’m not ready to completely ditch...
Earning the Right to be Heard

Earning the Right to be Heard

Last summer I attended my first blogging conference. (I wore a sock bun and everything!) It was a day packed with useful information, helpful tips and plenty of networking. Though I learned a lot, one idea in particular stuck with me. Scott Kleinberg, of the Chicago...
What is Stopping You From Starting?

What is Stopping You From Starting?

We all do it — we procrastinate about certain tasks or plans. We put off “that thing,” transfer it from yesterday’s to-do list to today’s, telling ourselves that tomorrow (yes, tomorrow) we’ll finally do “that thing.” Then...