Pokémon Go: A New Category of Social Media?

Pokémon Go: A New Category of Social Media?

Pokémon Go is taking over the world, and that’s not hyperbole. The game was released last Wednesday and since that time, it has become the top downloaded free app on both Apple and Android stores, is on more phones than Tinder, and is close to having the same number...
Why Our Social Accounts Went Dark

Why Our Social Accounts Went Dark

The number one rule in social media marketing is “post consistently.” We normally advise our company channels and clients to follow this rule without exception, but on Sunday and again Monday, we took all the channels we manage dark. We shared one piece of...
Four Stellar Years of Weaving Influence

Four Stellar Years of Weaving Influence

On June 1, 2016, we will mark our four-year anniversary! I can’t vouch for how it felt to be a part of the team when the company was born, but I am fortunate to be able to know how it feels to be part of four-year-old Weaving Influence. It feels stellar! Since...
What Twitter’s Identity Crisis Means for You

What Twitter’s Identity Crisis Means for You

Twitter is suffering an identity crisis. The decade-old social platform was once a place for sharing fresh ideas and sparking social justice initiatives. It was credited with helping launch the Arab Spring, a massive wave of protests and government turn-overs in the...