by Guest Author | Dec 17, 2013 | Marketing
Story marketing is a big buzzword in marketing circles right now and deservedly so. I think the reason stories work so well for business is because they speak to your client or customer on a human level. As humans, we respond to stories, we connect to their messages....
by Carrie Koens | Dec 13, 2013 | Leadership
The online world often seems like it is more self-promotion than promotion of others. We talk about our blogs, our holiday plans, our latest and greatest achievement – it’s the nature of being social, I suppose. However, isn’t it nice when someone...
by Guest Author | Dec 10, 2013 | Social Media
Like it or not, publishers, booksellers, readers, and the media think of you and your book as part of a category—they associate you with other books, authors, ideas, styles, location etc. My primary category, for example, is listed right on the back of my book:...
by Carrie Koens | Dec 6, 2013 | Book Launch
At Weaving Influence, it feels like we’re always buzzing about one book or another, and that’s just the way we like it. If you haven’t caught on by now, our team is primarily made up of readers, people who can never have one too many books on their...
by Guest Author | Dec 3, 2013 | Social Media
I always knew I wanted to write children’s books but needed a way to fund the project to make it happen. My dream became reality when I discovered Kickstarter and started my campaign. Founded in 2009, the website serves as a meeting point for artists to find...
