by Christy Kirk | Apr 19, 2016 | Social Media
F8 is Facebook’s annual look inside the business with an emphasis on unveiling new products and ideas. The event just wrapped up and marketers are still buzzing about all the cool ideas Facebook shared. Here are 5 new features we think could deliver big results for...
by Carrie Koens | Apr 15, 2016 | Influence Building
Happy Friday! How has your week been? Happy to see it end, or excited about the opportunities that presented themselves over the last 5 days? It could even be a mixed bag – it certainly was around here. But those are good weeks too – always something to...
by Whitney Heins | Apr 12, 2016 | Marketing
I remember the day it occurred to me that being a broadcast journalist in the 21st century wasn’t quite how I dreamed it would be. It was during my first job out of college at a local TV station in Charlottesville, Virginia where I was a “one-man-band” reporter. That...
by Carrie Koens | Apr 8, 2016 | Influence Building
A few years back, Becky Robinson presented a new idea to her team: Hometown Reads. Since I was one of the people at that meeting I can tell you that, right or wrong, we unanimously and unequivocally voted her down. The company was barely a year old, every one of us...
by Christy Kirk | Apr 5, 2016 | Social Media
It’s not just the people of Texas who believe that bigger is better. Most people on social media obsess over the size of their following, but size without engagement is a very hollow goal. I often recount the story of a brand I worked with briefly. They had more than...