by Becky Robinson | Apr 7, 2015 | Marketing
This week, my team and I are supporting the launch of Mark Miller’s 5th book, Chess Not Checkers. Since the book opened up for reviews yesterday, more than 100 people have shared Amazon reviews on the book. This completely exceeded even our best assumptions...
by Becky Robinson | Mar 17, 2015 | Marketing
Thousands of business books are published each year, and few find an audience outside an author’s already existing community of colleagues and friends. We are constantly looking for ways to help our clients’ books create the biggest impact possible by...
by Becky Robinson | Mar 3, 2015 | Marketing
I credit Mark Miller with showing me the value of giving away books. In the time that we’ve been supporting Mark’s work online, we have given away thousands of books. As he has crossed the country speaking, he has given away thousands more. Some people...
by Becky Robinson | Feb 17, 2015 | Marketing
I spend a fair amount of time stalking my clients’ books on Amazon, checking for reviews and rankings. We’ve now launched more than 40 books in about two and a half years. Here are a few observations I’ve made through my endless Amazon stalking:...
by Becky Robinson | Feb 12, 2015 | Book Launch
In line for The Barnstormer, one of Disney World’s kiddie coasters, my daughters and I wondered how we would get onto the new Seven Dwarfs Mine Train ride. We missed our chance for a 20 minute wait during magic hours. We didn’t have a Fast Pass. And the...
