by Becky Robinson | May 8, 2013 | Social Media
How often do I blog? This afternoon, a new PR connection asked me how often I blog. Well, judging from the last post I published (nearly two weeks ago) — not that often. Two or three times a week, typically, I told her. I didn’t tell her about the month of...
by Becky Robinson | Apr 26, 2013 | Marketing
From time to time, I work with a client who is uncomfortable with self-promotion. If you want to write, publish, and market a book, you will need to get used to the idea of promotion, but not of yourself. You need to be committed enough to your message to promote it....
by Becky Robinson | Apr 24, 2013 | Leadership
It’s hard for me to believe I’ve only been in business full time since last June, not even a year yet. Growing Weaving Influence feels, at times, like life on hyper-drive. We’ve got a lot going on: adding new subcontractors, training new...
by Becky Robinson | Apr 16, 2013 | Leadership
When I read about the bombings at the Boston Marathon yesterday, my first thought was of my husband’s colleague, Tom, who runs the marathon each year in full gear for the Wounded Warrior project. We’d been talking about Tom’s extreme commitment to...
by Becky Robinson | Apr 11, 2013 | Marketing
Today’s tip is helpful at the very beginning stages of dreaming of writing, or of actually writing, a book. Unless you are fortunate enough to own your name as a dot com URL (nope, beckyrobinson.com is not me), and unless you plan to have one author website for...
