by Elizabeth Johnson | Oct 12, 2020 | Book Launch
Often, when trying to solve a problem, we unconsciously lean towards or-thinking: choosing between one argument, or point of view, over another. In doing this, we create a tension, also called a polarity. A polarity is two-interdependent pairs that need each...
by Becky Robinson | Oct 6, 2020 | Podcast
Click here to listen on your device and subscribe! Welcome to The Book Marketing Action Podcast with Becky Robinson and Christy Kirk. It’s a new month and in the month of October, we are going to be focused on helping you get ready to market your books during the...
by Aubrey Pastorek | Oct 1, 2020 | Marketing
Marketing a book, once it’s launched, requires finding new ways to keep your book in the conversation. Holidays throughout the year, when they are relevant to your book’s topic, provide a natural reason to promote your book. The end of the year events are a great...
by Becky Robinson | Sep 29, 2020 | Podcast
Click here to listen on your device and subscribe! Welcome to The Book Marketing Action Podcast with Becky Robinson and Christy Kirk. In this episode, we are joined by special guest Alain Hunkins, a first-time author. During the episode, Alain shares his best advice...
by Becky Robinson | Sep 22, 2020 | Podcast
Click here to listen on your device and subscribe! Welcome to The Book Marketing Action Podcast with Becky Robinson and Christy Kirk. We are excited about this month because we decided to do a deeper dive into the topic of network mobilization. We had an earlier...
by Sarah McGranahan | Sep 16, 2020 | Book Launch
There’s a first for everything. Eight years ago, we helped launch our first book. As you might expect, it was a business book, and we’ve stayed fairly true to this genre—we’ve certainly not ventured into children’s books. Until now. This week, we’re celebrating the...
by Becky Robinson | Sep 15, 2020 | Podcast
Click here to listen on your device and subscribe! Welcome to The Book Marketing Action Podcast with Becky Robinson and Christy Kirk. In this episode, we are joined with our friend and client, Danise DiStasi. Her brand new book, Louie’s Little Legs: The Magic...
by Becky Robinson | Sep 8, 2020 | Podcast
Click here to listen on your device and subscribe! Welcome to The Book Marketing Action Podcast with Becky Robinson and Christy Kirk. In this episode, we are joined by an author who has done many unique, innovative, and creative approaches to mobilize his network to...
by Becky Robinson | Sep 1, 2020 | Podcast
Click here to listen on your device and subscribe! Welcome to The Book Marketing Action Podcast with Becky Robinson and Christy Kirk. In this episode, we are mixing things up to help two authors celebrate the launch of their new books. We are thrilled to have our...
by Becky Robinson | Aug 25, 2020 | Podcast
Click here to listen on your device and subscribe! Welcome to The Book Marketing Action Podcast with Becky Robinson and Christy Kirk. One of the most important considerations when you’re crafting your book marketing strategy, is to think about your available...
