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How to Stand Out from the Crowd
Black Friday and Cyber Monday are just around the corner and marketers everywhere are making last-minute adjustments to their holiday campaigns, attempting to grab the attention of their preferred audience and garner the sales that they need to end the year in the...
5 Reasons You Should Consider Unplugging from Social Media
I’ve been on Facebook since 2007 and personally blogging since 2010, but the first time I heard the term “unplugging” was just a few weeks after I began working with Weaving Influence in 2012. I had been involved in the launch of Whitney Johnson’s first book, Dare,...
How to Balance Public and Private Social Media
Social media has become a way of life — how we get our news, stay in touch with Grandma, and find fun things to do. When it also becomes a tool to market our personal brands, the line between personal and professional can become very blurry. We don’t believe there...
How to Save Time & Energy with a Content Library
Generating quality, engaging content is taxing. We’re often racing against the clock, strapped with deadlines, or simply lacking creative energy. But in the world of digital marketing, keeping your personal or company’s online persona ever-present is imperative. The...
4 Benefits of Using an Editorial Calendar in Social Media
Think about some of your favorite social media accounts or top influencers to follow . . . what about their presence intrigues you? I’d imagine that their message is the priority, followed closely by the seemingly effortless way they share relevant, meaningful content...
Clarity First: How to Achieve Outstanding Performance
Realizing the myriad benefits that come with organizational clarity requires that leaders be 100 percent clear on the most important, foundational question: what is their organization’s purpose? Organizations that take the time to ensure team members have a strong...
How to Maximize Your Content for a Stronger Platform
Although necessary, we know that the idea of creating a library of promotional content can quickly become overwhelming, which is why today we’re talking about ways to work smarter, not harder. Whether you have a website with a blog (our best practice), a page on...
What Are Your Blind Spots? Conquering Leadership Misconceptions
Many leaders are using outdated practices to engage and motivate their people -- and they're failing miserably! They are hindered by blind spots in various areas, unable to see the best way to lead their people and run their organizations. Are you one of them? This...
How Do You Build A Platform, Anyway?
I’ve always bristled at the idea of a platform because the word invokes the idea of a person set-apart, on a stage -- a sage with an audience of listeners, separated, even artificially. A platform is something that you earn or something that is gifted to you. You have...
Why Having a Platform Matters
In the early-mid 2000’s, I decided I needed a blog. It seemed like everyone around me was starting a blog and, as a writer, it seemed like the thing to do. So I started one. I wrote about my life. Random thoughts. My job. Etc. Here’s the problem . . . I never really...
Dare to Serve: How to Drive Superior Results by Serving Others
Back in March 2015, we had the privilege of launching the first edition of Dare to Serve, and watched eagerly as it quickly rose to bestseller status. The author's timeless principles and heart for serving others proved effective not only for her own business, but...
How to Overcome Your Aversion to Self-Promotion
When we recommend clients begin promoting their books and other work on social media, we overwhelmingly get the same response: "Do I have to?" Unless you are a salesperson, odds are, the idea of promoting yourself feels very uncomfortable. You’re not alone. Some...