by Mike Driehorst | Jan 24, 2017 | Marketing
The big promise of technology offers brands the ability to be more social, to personalize, and communicate better with their various audiences. But is technology really making communication more personal, or it is really resulting in simply more communication? Is...
by Margy Kerr-Jerrett | Dec 13, 2016 | Marketing
Creating winning website content is a lot of work, and requires a tremendous amount of thought and planning. These three tips are designed to help you start off and stay on the right track as you move through the content creation process. 1. Focus on Your Visitors...
by Whitney Heins | Nov 15, 2016 | Marketing
Zoosk. Tinder. Match. The internet has changed the world of dating as much as it has changed the world of media. That said, when it comes to finding a media match—the process isn’t much different than what it was like three decades ago—research and relationship...
by Laura Finch | Nov 8, 2016 | Marketing
If you’re like many of the authors we interact with at Weaving Influence and Hometown Reads, you may not have a huge publishing house team strategizing how and when to market your book. Instead, you may have a Facebook page, and maybe a Twitter account that your...
by Whitney Heins | Oct 25, 2016 | Marketing
For the past few years, there’s been a myth swirling around the public relations world about a zombie being in our midst. This so-called zombie can be recognized by its headline, subhead, dateline, and lead. It’s a press release. With news like the Public Relations...
by Whitney Heins | Sep 20, 2016 | Marketing
In almost every group project I was ever involved with in school, from elementary through graduate level, there was always someone who took on the lion’s share of the work and someone who didn’t pull their weight. When it comes to putting together a news story these...
