by Becky Robinson | Oct 17, 2012 | Marketing
In 2012, my company has launched 7 books so far. (6 for other authors, one for me.) Through the experience of each launch, we’re learning ways to serve our clients more effectively. Although our process is similar for each launch, we are refining through trial...
by Becky Robinson | Sep 18, 2012 | Marketing
How much time did you spend planning your wedding? How much time did you spend preparing? Guys, did your bride-to-be nudge you toward a long engagement, with plenty of time to plan? Do you remember the months of preparation? The tuxedo fittings and cake tastings?...
by Becky Robinson | Jun 16, 2012 | Marketing
Yesterday, while talking with a friend and potential client, I heard myself use a phrase that makes me cringe now, upon reflection: “The money is in the list.” I’m cringing now because, as my almost-eleven year old daughter is fond of saying lately,...
