An Orphaned Book is an Opportunity

An Orphaned Book is an Opportunity

You may have an orphaned book when your publisher goes out of business or chooses to put your book out of print. I had a client reach out to me last night when she learned that her hybrid publisher is going out of business. The copyright to her book is reverting back...
Reward the hustle

Reward the hustle

Whenever clients tell me they want to make a big bestseller list, like the Wall Street Journal hardcover nonfiction bestseller list, or the New York Times list, I worry about how to respond. I want to strategize and support authors in achieving their biggest and most...
Go Ahead: Have Fun with Marketing Collateral

Go Ahead: Have Fun with Marketing Collateral

Photo by melpomen / 123rf.com All of our book marketing efforts have one goal…to sell books.  There are thousands of books published each year which means getting a book to stand-out in a cluttered market takes creativity and tenacity. We recommend a strong...