by Becky Robinson | Mar 12, 2024 | Marketing
Photo by Kasper Ravlo / 123rf.com Information in this article is pulled from Episode 131 of The Book Marketing Action Podcast featuring Sarah Fay, a private Substack consultant. Substack is a platform that provides writers with the opportunity to reach a wider...
by Becky Robinson | Feb 28, 2024 | Marketing
I hope my headline caught your attention. Although I am not sure these 5 ideas are secrets, they are important and noteworthy. If you want to use social media to promote your book, these five ideas will help you achieve the success you desire. Consistency Matters...
by Becky Robinson | Jan 24, 2024 | Marketing
You may have an orphaned book when your publisher goes out of business or chooses to put your book out of print. I had a client reach out to me last night when she learned that her hybrid publisher is going out of business. The copyright to her book is reverting back...
by Becky Robinson | Feb 17, 2023 | Book Launch, Marketing
Whenever clients tell me they want to make a big bestseller list, like the Wall Street Journal hardcover nonfiction bestseller list, or the New York Times list, I worry about how to respond. I want to strategize and support authors in achieving their biggest and most...
by Becky Robinson | Nov 18, 2022 | Book Launch, Marketing
I had an email from a potential client overnight. In response to an article I sent him about Amazon and bestseller status, he replied that working to get bestseller status on Amazon seems like an ego play. While there is certainly some element of ego involved when...
by Becky Robinson | Oct 21, 2022 | Inspiration, Marketing
Earlier this week, my book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause, passed its 6-month mark. I used this as a motivation to reach out to my list for additional support in reaching more readers. I got a fantastic response,...
