by Christy Kirk | Jan 28, 2020 | Marketing
Writing a book takes a tremendous amount of time and dedication. Once that book is released to the world, it’s every author’s hope that it will be well received by readers, and make a best seller list. While we don’t discourage our authors from aiming for a list, we...
by Lindsey Vander Vlucht | Nov 22, 2019 | Marketing
The holiday season is quickly approaching! As the thoughts of cooking, cleaning, gift buying, and entertaining family and friends fill your mind with stress, don’t let your social strategy add to it. While you have a TON on your plate heading into this season, let the...
by Christy Kirk | Nov 12, 2019 | Marketing
Collateral — meaning printed brochures, rack cards, bookmarks, t-shirts, and more — has fallen a bit out of favor in this digital world. The up-front costs can seem high, and there is a limit to how many t-shirts you can give away. But consider this: one great t-shirt...
by Christy Kirk | Jun 4, 2019 | Marketing
There were approximately 3 thousand books published in the United States in 2018. Of those, fewer than 500 titles made the New York Times bestsellers’ list, and according to Publisher’s Weekly, only 20 of those sold more than 500,000 copies. Selling books, and...
by Aubrey Pastorek | May 3, 2019 | Marketing
If you’ve done a webinar in the past, or are planning on doing one in the future, there’s good reason. When we typically conduct a webinar with an author around the time of their launch, we see a boost in sales or pre-orders following the webinar. Boosting your sales...
by Whitney Heins | Apr 16, 2019 | Marketing
I rarely do yoga, but I found myself in a studio last week, stretching out my hamstrings and listening to the instructor softly speak about acting with intention. What is your intention in this moment? she asked. What is your intention for the day? In everything you...
