by Carrie Koens | Nov 6, 2018 | Marketing
Black Friday and Cyber Monday are just around the corner and marketers everywhere are making last-minute adjustments to their holiday campaigns, attempting to grab the attention of their preferred audience and garner the sales that they need to end the year in the...
by Kristin Gann | Oct 26, 2018 | Marketing
Generating quality, engaging content is taxing. We’re often racing against the clock, strapped with deadlines, or simply lacking creative energy. But in the world of digital marketing, keeping your personal or company’s online persona ever-present is imperative. The...
by Christy Kirk | Sep 25, 2018 | Marketing
When we recommend clients begin promoting their books and other work on social media, we overwhelmingly get the same response: “Do I have to?” Unless you are a salesperson, odds are, the idea of promoting yourself feels very uncomfortable. You’re not...
by Elizabeth Johnson | Sep 18, 2018 | Marketing
One hard thing for many authors is asking people for book reviews. It sounds easy enough, but often it’s deceptively difficult to request. You don’t want to feel intrusive, or sound desperate. And you definitely don’t want to bribe people into...
by Carrie Koens | Sep 4, 2018 | Marketing
You’ve completed your manuscript and found a way to publish, maybe you’ve even created a Facebook page and Instagram account — that’s great! Now it’s time for the part that everyone seems to hate: asking for help from those you know. In the 17th century, John...
by Elizabeth Johnson | Aug 21, 2018 | Marketing
You spend hours working to create amazing content. But once you’ve written that blog post, created that microsite, or listed that new book in your shop . . . how do you share it with the world? Even more importantly, how do you encourage others to share it? We suggest...
