Why You MUST Stop Creating New Content

Why You MUST Stop Creating New Content

Whenever I consult with clients, I share a lot of helpful, wise advice that I would do well to listen to and implement myself. Top on the list is the importance of repurposing content. The clients we work with have decades of experience; most have been writing...
What You Don’t Know CAN Hurt You

What You Don’t Know CAN Hurt You

It wasn’t until a thick envelope arrived in my office via FedEx that the issue of copyright infringement of images came into clear focus for me. When I started blogging in 2009, we rarely incorporated images and I relied on the expertise of the university who...
Twitter and the Direct Message Upset

Twitter and the Direct Message Upset

This week Twitter announced a new feature via their blog that has many up in arms. Starting April 20th, users have been given the option to enable Direct Messages, not just from followers–but from anyone. Twitter’s hope is to make connecting with others...