by Elizabeth Johnson | Aug 14, 2018 | Social Media
We are a very visual society. That’s evidenced through the popularity of image-based social platforms like Instagram and Pinterest, our penchant for funny cat videos and silly memes, and our photo-heavy Facebook feeds. Years of analyzing blog traffic and social...
by Christy Kirk | Jul 3, 2018 | Social Media
It may not seem like it, but social media is cyclical. We see less engagement with social media every year starting around July 1, and activity doesn’t rebound until September. It’s summer break but for memes and politics! This break in activity is a great time to do...
by Christy Kirk | Jun 26, 2018 | Social Media
Instagram has had its sights set on SnapChat for a while — now the platform is gunning for YouTube with the unveiling of IGTV, which will allow creators to upload videos up to one hour in length. IGTV will be available within Instagram, but it will also have a...
by Christy Kirk | Jun 19, 2018 | Social Media
There are many different ways to create success on social media. If you’re reading our blog, you are likely trying to create a niche for yourself as a thought leader. You have probably also either followed or read about brands that are successful in social. You may...
by Christy Kirk | Jun 12, 2018 | Social Media
A basic rule of marketing is measure everything. As content marketers, we rely very heavily on data and analytics; but if you are managing your own social media, you may skim over those oftentimes confusing numbers. Here’s why we recommend you don’t skim, and instead...
by Christy Kirk | Mar 27, 2018 | Social Media
Organic growth on social media is a terrific way to create an engaged and loyal community around your book — but when you need fast results, social advertising is the tool to use. That being said, not all social ads are created equal. Each platform has unique...
