If you’ve done a webinar in the past, or are planning on doing one in the future, there’s good reason. When we typically conduct a webinar with an author around the time of their launch, we see a boost in sales or pre-orders following the webinar.
Boosting your sales numbers right before or during launch is great! But there are ways you can continue to use your webinar content and have it work for you in the long term to reach your goals. Remember: marketing is a marathon, not a sprint. Focused, consistent effort over time will help you reach your goals.
Here are 3 ways you can leverage your webinar to reach your goals.
Use the webinar recording as a lead magnet.
A lead magnet is a valuable piece of content that can be used to obtain new leads (aka, get new contacts signed up for your email list), so that you can continue to stay in touch with them via a newsletter. If you are savvy enough or if you work with a web developer, create an area on your website where you can advertise the webinar recording in exchange for email addresses. Next to, or below that, have fields where visitors can input their email address. Once the user inputs their email address you can set up a campaign to automatically send them an email with a link to the webinar recording. Consider whether you want to send them one email or a series of welcome emails (the first being a link to the free resource) to keep them engaged and wanting more.
Share it on social media.
If your webinar is embedded somewhere on your website, you can share the link on social media to direct people back to your site. There, they may find more information about you, what you do, or find ideas on how to connect with you further. You can also put your webinar on your YouTube channel (if you have one) and share the link there (example). Pull quotes from the talk and use these on Twitter, Facebook, or LinkedIn with a link to the recording. Use relevant hashtags on Twitter to reach new people.
Sharing your webinar on social media increases your visibility and establishes you as a thought-leader or authority in your field.
Use it in a newsletter with share links.
Another option is to embed your recording in a monthly or quarterly newsletter inviting people to learn more from you. Use a resource like Click to Tweet or a share link generator to create easy-to-share posts that your audience can send from their social media accounts about your webinar.
Asking others to share your webinar will multiple your network exponentially.
Whichever avenue you decide to take, there is no wrong answer! Do what feels right to you. Ultimately, you know what goals you want to achieve; your webinar is just another tool to help get you there.
If you are struggling to implement any of the ideas mentioned above, we can help! Just send us a quick email and we will reach out with more information.