by Becky Robinson | Sep 19, 2013 | Marketing
Chances are, if you’ve written and published a (business) book, you’re an experienced content creator. Over the years, you’ve written articles or blog posts, curriculum, newsletters, training materials, assessments, keynote speeches, or workbooks. Or...
by Becky Robinson | Feb 28, 2013 | Marketing
As part of your book launch, you will want to get as much online exposure as you can, both on large media sites like Forbes and Entrepreneur.com (nicely done, Steven) and on as many blogger sites as possible. The more places your book appears, the more reminders...
by Becky Robinson | Jan 31, 2013 | Marketing
You want to become a New York Times Best Seller. You want to use your book as a credibility piece for your consulting business, generating new leads and clients as a result of your book. You want to be a sought-after speaker, nationally or perhaps internationally. You...
by Becky Robinson | Oct 17, 2012 | Marketing
In 2012, my company has launched 7 books so far. (6 for other authors, one for me.) Through the experience of each launch, we’re learning ways to serve our clients more effectively. Although our process is similar for each launch, we are refining through trial...
by Becky Robinson | Sep 21, 2012 | Inspiration
I got sidetracked from my writing this morning, but I don’t want to end the week without adding to my thankfulness list, so here we go. This week I am thankful for: 31. New hands pitching in. With some changes on our team lately (more about this next week), I...
