We DO Judge a Book by Its Cover

We DO Judge a Book by Its Cover

We’ve all heard you should never judge a book by its cover, but the reality is we do—and readers do. Authors spend months and sometimes years writing their books, but just minutes making decisions about how the book looks and feels. The visual elements of a book...
Is It Time to Re-Design Your Website?

Is It Time to Re-Design Your Website?

How often do you need to re-design your website? It’s a big decision—one that no business takes lightly. A new website requires significant investment of time, money, and resources. Considering how fast and frequently technology changes, a website rarely stays fresh...
The Big Reveal Isn’t Always Big

The Big Reveal Isn’t Always Big

He plugs away for countless hours, through discipline and focus, to move things forward. Early mornings, weekends, late nights, from a vacation beach-side in Aruba, my often-unseen collaborator, John Marcello, executes website development magic for our clients. Our...