by Becky Robinson | Jul 17, 2018 | Marketing
I’ve noticed that some clients are resistant to sending email marketing messages about their work. Why? As authors who are seeking to promote a message, they are the recipient of other authors’ emails, and rather than enjoying the messages, they’re turned off by them....
by Christy Kirk | Jun 12, 2018 | Social Media
A basic rule of marketing is measure everything. As content marketers, we rely very heavily on data and analytics; but if you are managing your own social media, you may skim over those oftentimes confusing numbers. Here’s why we recommend you don’t skim, and instead...
by Kristin Gann | May 22, 2018 | Marketing
When you send a newsletter or engage in email marketing, you have the opportunity to build relationships with audiences around the world. You’ve hopefully obtained contacts through a permission based list — which means they want to hear from you! You will be...
by Margy Kerr-Jerrett | May 15, 2018 | Marketing
In addition to your regular email marketing efforts, you may periodically decide to run specific email marketing campaigns. Such a campaign could be focused on marketing your book, getting sign-ups for your lead magnet, promoting a new product or service, or any other...
by Elizabeth Johnson | May 11, 2018 | Marketing
If you have a website, an email list, or an online store, you need to be aware of the new data protection regulations (also known as GDPR) set by the European Union (EU). Whether you’re a blogger with just a few followers, or a high-profile thought leader with...
