Is It Time to Re-Design Your Website?

Is It Time to Re-Design Your Website?

How often do you need to re-design your website? It’s a big decision—one that no business takes lightly. A new website requires significant investment of time, money, and resources. Considering how fast and frequently technology changes, a website rarely stays fresh...
Managing Social Media Expectations

Managing Social Media Expectations

Remember when social media was the new cool kid? Somewhere after the wanna-be MySpace age, the IT thing was to get your brand, business, or organization on Facebook and any new social channel that popped up. Remember feeling overwhelmed with all the social channels...
The Pitching Game: How PR Is Like Dating

The Pitching Game: How PR Is Like Dating

Zoosk. Tinder. Match. The internet has changed the world of dating as much as it has changed the world of media. That said, when it comes to finding a media match—the process isn’t much different than what it was like three decades ago—research and relationship...
The Zombie of the Public Relations World

The Zombie of the Public Relations World

For the past few years, there’s been a myth swirling around the public relations world about a zombie being in our midst. This so-called zombie can be recognized by its headline, subhead, dateline, and lead. It’s a press release. With news like the Public Relations...