Why Promoting a Book is Not Promoting Yourself

Why Promoting a Book is Not Promoting Yourself

From time to time, I work with a client who is uncomfortable with self-promotion. If you want to write, publish, and market a book, you will need to get used to the idea of promotion, but not of yourself. You need to be committed enough to your message to promote it....
Best Book Launch Tips: Make It Visual

Best Book Launch Tips: Make It Visual

Your book’s content is a treasure you can display in creating interest in and anticipation for your launch. In last week’s tip, I encouraged you to create tweets from your book to share — pure content to help people see the value your book contains....
May I Speak to You Graphically?

May I Speak to You Graphically?

This is the second tip in my new series about repurposing content. In last week’s tip, I encouraged you to write a series of content based tweets from a blog post. In this week’s tip, we’ll use those tweets, or you can start fresh with content from a...