How to Overcome Your Aversion to Self-Promotion

How to Overcome Your Aversion to Self-Promotion

When we recommend clients begin promoting their books and other work on social media, we overwhelmingly get the same response: “Do I have to?” Unless you are a salesperson, odds are, the idea of promoting yourself feels very uncomfortable. You’re not...
How To Get People To Endorse Your Book

How To Get People To Endorse Your Book

When we’re talking about doing hard things, seeking endorsements probably one of the top things on the list. We all know they’re important, but who actually likes asking for them? Getting the right people to throw their name and influence behind your book...
Why Doing ‘Hard Things’ Makes You Stronger

Why Doing ‘Hard Things’ Makes You Stronger

It doesn’t get easier, you get stronger. I’m not sure to whom this quote should be attributed; it popped up on my Instagram feed today and I instantly resonated with it. One good reason to do hard things is that by doing them, they begin to feel easier — not...
Asking for Help Is Hard, But Necessary

Asking for Help Is Hard, But Necessary

You’ve completed your manuscript and found a way to publish, maybe you’ve even created a Facebook page and Instagram account — that’s great! Now it’s time for the part that everyone seems to hate: asking for help from those you know. In the 17th century, John...