by Sarah McGranahan | Apr 14, 2021 | Marketing
Photo by Christian Horz / 123rf.com In a world where traditional media—TV, newspapers, print, and even digital publications—are seeing massive drop-offs, podcasts continue to rise above the rest. According to a recent Nielson report, podcasts continue to grow by more...
by Becky Robinson | Oct 27, 2020 | Podcast
Click here to listen on your device and subscribe! Welcome to The Book Marketing Action Podcast with Becky Robinson and Christy Kirk. This is the final episode for the first season and we are grateful for you listening to us over the last few months. If you are a...
by Whitney Heins | Feb 5, 2019 | Marketing
Have you ever been at a party where you’re awkwardly standing outside of a group of people who are talking? You want to get involved in the conversation, but you don’t know how. Do you interrupt? Do you wait until you have something to say? Do you say nothing at all?...
by Whitney Heins | Jun 13, 2017 | Influence Building
It often comes up in conversation with clients–what influence do we, public relations professionals, have on the media? Unfortunately, the answer isn’t simple. Some research shows that up to 80 percent of media coverage is influenced by public relations....
by Whitney Heins | May 30, 2017 | Leadership
I was recently asked to teach undergraduate students at the University of Tennessee about public relations. This new opportunity got me thinking about what the world of PR will be like when these students graduate, and what skills they’ll need to be leaders in...
