by Whitney Heins | Feb 5, 2019 | Marketing
Have you ever been at a party where you’re awkwardly standing outside of a group of people who are talking? You want to get involved in the conversation, but you don’t know how. Do you interrupt? Do you wait until you have something to say? Do you say nothing at all?...
by Whitney Heins | Jun 13, 2017 | Influence Building
It often comes up in conversation with clients–what influence do we, public relations professionals, have on the media? Unfortunately, the answer isn’t simple. Some research shows that up to 80 percent of media coverage is influenced by public relations....
by Whitney Heins | May 30, 2017 | Leadership
I was recently asked to teach undergraduate students at the University of Tennessee about public relations. This new opportunity got me thinking about what the world of PR will be like when these students graduate, and what skills they’ll need to be leaders in...
by Mike Driehorst | Jan 24, 2017 | Marketing
The big promise of technology offers brands the ability to be more social, to personalize, and communicate better with their various audiences. But is technology really making communication more personal, or it is really resulting in simply more communication? Is...
by Whitney Heins | Nov 15, 2016 | Marketing
Zoosk. Tinder. Match. The internet has changed the world of dating as much as it has changed the world of media. That said, when it comes to finding a media match—the process isn’t much different than what it was like three decades ago—research and relationship...
