by Whitney Heins | Aug 2, 2016 | Marketing
It’s back to school season! And, recently I found myself going back to school of sorts when I stumbled upon some old public relations textbooks. Thumbing through them, I thought—“Geez, if I wrote like this, readers would fall asleep halfway through the lede!” Much has...
by Becky Robinson | May 5, 2015 | Marketing
Since early 2012, my team and I have helped to launch 50 books, mostly business/leadership titles. We’ve worked with a variety of authors, with a combination of first time and veteran authors. We’ve done a mix of traditionally published and self-published...
by Becky Robinson | Sep 11, 2014 | Book Launch
When I first met John Stoker, he expressed some disappointment about the marketing of his May 2013 release, Overcoming Fake Talk. If I had ten bucks for every time someone expressed disappointment about money spent on publicity and marketing, I could take the trip to...
by Guest Author | Jul 9, 2013 | Social Media
A lot has changed in the world of Facebook over the last two years. Shoot, a lot has changed in the world of Facebook over the last two months! It seems every time you log on something has been tweaked, twitched, or swapped out. Between the Edgerank roll out and the...
