Lessons from 50 Book Launches

Lessons from 50 Book Launches

Since early 2012, my team and I have helped to launch 50 books, mostly business/leadership titles. We’ve worked with a variety of authors, with a combination of first time and veteran authors. We’ve done a mix of traditionally published and self-published...
It’s Never Too Late to Do Something

It’s Never Too Late to Do Something

When I first met John Stoker, he expressed some disappointment about the marketing of  his May 2013 release, Overcoming Fake Talk. If I had ten bucks for every time someone expressed disappointment about money spent on publicity and marketing, I could take the trip to...
More Eyes Means More Engagement

More Eyes Means More Engagement

A lot has changed in the world of Facebook over the last two years. Shoot, a lot has changed in the world of Facebook over the last two months! It seems every time you log on something has been tweaked, twitched, or swapped out. Between the Edgerank roll out and the...