by Mike Driehorst | Apr 27, 2018 | Marketing
Now that you’ve given your first talk, how do you keep the momentum going? Whether you talk to a roomful of 10 people or 2,000, it’s very much a “show me, don’t tell me” exercise. You use stories, video, and powerful imagery to make your points. Your marketing of your...
by Christy Kirk | Mar 27, 2018 | Social Media
Organic growth on social media is a terrific way to create an engaged and loyal community around your book — but when you need fast results, social advertising is the tool to use. That being said, not all social ads are created equal. Each platform has unique...
by Christy Kirk | Jan 17, 2018 | Social Media
Facebook is undergoing one of its most significant changes in years. Mark Zuckerberg has promised to “fix” Facebook after continuing turmoil over “fake news” proliferating on the site. His idea — increase content from friends, family, and...
by Janeile Cudjoe-Myers | Feb 21, 2017 | Social Media
Remember when social media was the new cool kid? Somewhere after the wanna-be MySpace age, the IT thing was to get your brand, business, or organization on Facebook and any new social channel that popped up. Remember feeling overwhelmed with all the social channels...
by Christy Kirk | Feb 16, 2016 | Social Media
Have you left the “social” out of social media marketing? It’s easy to use social channels as a megaphone to spread the word about a brand, but megaphone marketing doesn’t have much ring to it and delivers very few results. Social works when a brand...
