by Christy Kirk | Jan 8, 2015 | Social Media
If there is one truth about Facebook, it’s that the social channel is always changing. Some changes turn out to be terrific. Some are a huge challenge. (We’re talking about you, algorithm change that limited reach of branded pages!) This latest change could have...
by Becky Robinson | Nov 4, 2014 | Marketing
From time to time, clients forward messages to me from other publicists who are supporting book marketing efforts for authors. I’ll admit it, my team and I use these emails in two ways: We look for great ideas to implement in our work. We use it as a chance to...
by Becky Robinson | May 9, 2013 | Marketing
This week, my team and I have been lamenting some recent changes to Twitter. As a result of these changes, we need to find new solutions to serve our clients. Here’s an example: we’ve been experimenting with Twitter chats, using an app called Tweetchat....
by Guest Author | Oct 28, 2011 | Social Media
Are you troubled by Twitter? Flummoxed by Facebook? Lost on Linkedin? Baffled by blogging? Guessing about Google+? It’s not enough to merely get on the latest and greatest service, you need a strategy to select the right tools, for the right reasons, for your...
by Guest Author | Oct 27, 2011 | Social Media
One of the most efficient and effective ways to create content for your company website is by curating the best posts about your topic area and sharing them with your audience. It shows you read other people’s insights about your area of expertise, and that you don’t...
