by Christy Kirk | Dec 13, 2019 | Social Media
One of the questions we often get is: “How will I know my social media marketing is successful?” There’s no easy answer, because it depends on what you’re trying to achieve. There are thousands of numbers you can track, but we like to look at the numbers...
by Christy Kirk | Nov 19, 2019 | Social Media
We work hard to hit social media goals and milestones — hitting big numbers of fans and followers on Facebook, Twitter, LinkedIn, and Instagram. The numbers alone don’t mean that much, but they represent something pretty special — community, connection, interaction,...
by Christy Kirk | Aug 28, 2018 | Social Media
Peter Drucker said it best, “If you can’t measure something, you can’t improve it.” That’s true in business and in social media. Success in social media depends on monitoring the numbers to identify the content and tactics that deliver results. It may seem...
by Janeile Cudjoe-Myers | Feb 21, 2017 | Social Media
Remember when social media was the new cool kid? Somewhere after the wanna-be MySpace age, the IT thing was to get your brand, business, or organization on Facebook and any new social channel that popped up. Remember feeling overwhelmed with all the social channels...
by Heather Snodgrass | Nov 1, 2016 | Social Media
Have you ever interacted with an organization or a celebrity on social media? Not just by tweeting at them or liking their Instagram, but by receiving a response back from them? When my husband, Taylor, was in college, he saw a Snap from Gary Vaynerchuk telling his...
