by Christy Kirk | Jun 12, 2018 | Social Media
A basic rule of marketing is measure everything. As content marketers, we rely very heavily on data and analytics; but if you are managing your own social media, you may skim over those oftentimes confusing numbers. Here’s why we recommend you don’t skim, and instead...
by Mike Driehorst | Apr 27, 2018 | Marketing
Now that you’ve given your first talk, how do you keep the momentum going? Whether you talk to a roomful of 10 people or 2,000, it’s very much a “show me, don’t tell me” exercise. You use stories, video, and powerful imagery to make your points. Your marketing of your...
by Christy Kirk | Mar 27, 2018 | Social Media
Organic growth on social media is a terrific way to create an engaged and loyal community around your book — but when you need fast results, social advertising is the tool to use. That being said, not all social ads are created equal. Each platform has unique...
by Margy Kerr-Jerrett | Mar 20, 2018 | Social Media
I’ve been a member of many Facebook groups in recent years. Facebook groups for new moms, for freelancers, for Americans living in Israel, for female entrepreneurs, for healthy recipes, and more. The truth is, if I don’t get significant value and...
by Elizabeth Johnson | Mar 13, 2018 | Social Media
There’s dozens of social platforms available online, from the ubiquitous to the obscure. You can’t be on all of them, but you can be on some. Which ones should you choose? At Weaving Influence, we primarily focus on five channels: Facebook, Twitter,...
