How To Get Greater Traction for Your Book

How To Get Greater Traction for Your Book

Thousands of business books are published each year, and few find an audience outside an author’s already existing community of colleagues and friends. We are constantly looking for ways to help our clients’ books create the biggest impact possible by...
Social Media Is Not The Enemy

Social Media Is Not The Enemy

Working in the world of local television news, social media was once seen as an enemy, just another thing added to a long list of things we have to get done by deadline.  There just wasn’t enough time in the day to get everything done and to have it done...
Social Media Is Not The Enemy

Best Book Launch Tips: Go Ahead, Buy the Domain

Today’s tip is helpful at the very beginning stages of dreaming of writing, or of actually writing, a book. Unless you are fortunate enough to own your name as a dot com URL (nope, beckyrobinson.com is not me), and unless you plan to have one author website for...