by Guest Author | Feb 10, 2015 | Marketing
One afternoon in High School, I watched in awe as a friend connected his IBM PC Jr to a touch-tone telephone. Moments later, after a series of loud squawks and whistles, we were staring at the login for the local university’s library mainframe. That was 1982. Then...
by Becky Robinson | Nov 4, 2014 | Marketing
From time to time, clients forward messages to me from other publicists who are supporting book marketing efforts for authors. I’ll admit it, my team and I use these emails in two ways: We look for great ideas to implement in our work. We use it as a chance to...
by Becky Robinson | Jul 26, 2014 | Social Media
I got an email in my inbox this week from Ryan, a new friend who listened to me present at last week’s Berrett-Koehler Book Marketing Event. He followed up on some advice I gave at the conference regarding NOT posting the same update to all your social channels...
by Becky Robinson | Jul 24, 2014 | Influence Building
Do you stack books on your nightstand and leave them to silently collect dust? I keep my stack on the floor by my bed, on my desk, and in piles around my office, until Sharon, my assistant, carefully shelves books, asking which ones I want to keep on the stacks. None...
by Carrie Koens | Jun 27, 2014 | Influence Building
I don’t know about you, but it feels like summer is now in full swing! Our team has travel fever, and we’re all scattering to various parts of the country and the world. This week Becky has been on vacation with her family (with a quick visit to see Chip...
