by Becky Robinson | Jul 1, 2013 | Social Media
I just spent a glorious weekend at the Berrett-Koehler Auhor Co-Op Book Marketing Workshop. As part of the workshop, I presented a panel with Chris Edmonds: “Create Your Active Community with Social Media.” We began by asking the group to write down their...
by Becky Robinson | Apr 16, 2013 | Leadership
When I read about the bombings at the Boston Marathon yesterday, my first thought was of my husband’s colleague, Tom, who runs the marathon each year in full gear for the Wounded Warrior project. We’d been talking about Tom’s extreme commitment to...
by Becky Robinson | Feb 28, 2013 | Marketing
As part of your book launch, you will want to get as much online exposure as you can, both on large media sites like Forbes and Entrepreneur.com (nicely done, Steven) and on as many blogger sites as possible. The more places your book appears, the more reminders...
by Becky Robinson | Feb 12, 2013 | Social Media
Once upon a time I published an e-book of Twitter Tips. I gave away more than 600, and a few friends blogged reviews and posted them to Amazon. I sold a few, enough to buy a mocha or two. Then today, I received feedback from two places: this review from Mark...
by Becky Robinson | Feb 11, 2013 | Book Launch
A few weeks ago, my team and I decided to experiment with a tweetchat. I love the format, and I’m interested in finding more ways to add value for our clients (and others!). Tonight, we will host Ray Attiyah, author of The Fearless Front Line: The Key to...
