Why You MUST Stop Creating New Content

Why You MUST Stop Creating New Content

Whenever I consult with clients, I share a lot of helpful, wise advice that I would do well to listen to and implement myself. Top on the list is the importance of repurposing content. The clients we work with have decades of experience; most have been writing...
Truths From The Wrong Trail

Truths From The Wrong Trail

My town, Tallahassee, is trail-rich for runners. On a recent evening, a group of us planned to preview a trail that would be used for an upcoming race. We met at a specified gate, which was closed behind us, and ran about a mile to the entrance of the trail. From that...
Notes from the #witour: Work-Life Fit

Notes from the #witour: Work-Life Fit

We drove over 1400 miles through 8 states, over 5 days, for a combined total of over 26 hours of road time to meet 10 team members and 3 clients. The #witour. Along the way, we fit in a visit with an old friend I hadn’t seen in 15 years, a scenic hike, a tour of...