by Becky Robinson | Aug 1, 2013 | Marketing
Launching/marketing a book can require a significant investment of time and money. As much as possible, seek to leverage free resources and opportunities so that you spend your money on services that aren’t free. This tip will be especially helpful for you if...
by Guest Author | Jul 30, 2013 | Social Media
Recently I stumbled on a Fast Company article written by Paul Jarvis entitled, More Doing, Less Promoting. Jarvis complained of, “drowning in self-promotion on social media.” It’s something we all feel from time to time. And while I’m not ready to completely ditch...
by Becky Robinson | Jul 29, 2013 | Social Media
I’m answering social media questions from the Berrett-Koehler Author Co-Op Book Marketing event. You can read Part One, Part Two, and Part Three. This week’s post wraps the questions from the event. However, if you like this feature, please leave a comment...
by Carrie Koens | Jul 26, 2013 | Book Launch
Curious about the Featured on Friday posts? Learn more. This week we’re excited to introduce you to one of our very first book launch clients. Shortly after taking off as a company, we were honored to have her entrust us with the promotion of her first book. And...
by Becky Robinson | Jul 25, 2013 | Marketing
If you are an author and looking for new ways to connect with readers and market your book, Goodreads is a great platform for you. We’ve been using Goodreads with authors and are excited about the potential connections we can help our authors make with readers....
by Guest Author | Jul 23, 2013 | Social Media
You’ve booked your tickets, picked all the right restaurants, and packed your bags. You’ve taken the time off from work, set up your “out of office” email reply, and maybe even *shudder* removed the Twitter app from your smart phone. But the...
by Becky Robinson | Jul 22, 2013 | Social Media
Today was to be the final post in our series answering social media questions from the Berrett-Koehler Author Co-Op book marketing event that took place in Atlanta last month. Miss the earlier posts? Read Part One, Part Two, and Part Three. However, I’m enjoying...
by Carrie Koens | Jul 19, 2013 | Book Launch
Curious about the Featured on Friday posts? Learn more. This week it is our privilege to introduce you to one of the nicest, most down-to-earth guys that we know. Despite his mile-long resume and the extensive list of books that he has authored or co-authored,...
by Becky Robinson | Jul 18, 2013 | Marketing
We’re in a book launch break at Weaving Influence, with exciting launches planned this fall and one month free of book launches this summer. I’ve heard people say that you should never launch a book in a month that starts with “J,” but I tend...
by Becky Robinson | Jul 17, 2013 | Influence Building
Today, my foot is up and iced due to an injury yesterday, brought on by multi-tasking on my way out the door to an appointment. Chick-Fil-A lemonade, phone, laptop, and purse in hand, I left my home while participating in a conference call. My ankle twisted and I...
