by Becky Robinson | Apr 16, 2013 | Leadership
When I read about the bombings at the Boston Marathon yesterday, my first thought was of my husband’s colleague, Tom, who runs the marathon each year in full gear for the Wounded Warrior project. We’d been talking about Tom’s extreme commitment to...
by Becky Robinson | Apr 11, 2013 | Marketing
Today’s tip is helpful at the very beginning stages of dreaming of writing, or of actually writing, a book. Unless you are fortunate enough to own your name as a dot com URL (nope, beckyrobinson.com is not me), and unless you plan to have one author website for...
by Becky Robinson | Apr 4, 2013 | Marketing
If you are a first time author planning to launch a book in the coming months, now is the time to become a student of how others are launching their books. Here is a basic plan you can follow. Use social media channels to identify an author who will soon launch a book...
by Becky Robinson | Apr 3, 2013 | Inspiration
My husband and I are celebrating 20 years of married life today. Here are 10 memorable moments, in order of occurrence, as much as I can remember: On the second night of our marriage, we went camping together for the first time, in the Daniel Boone National Forest....
by Becky Robinson | Mar 28, 2013 | Marketing
In the video below, Mark Miller shares that marketing and selling books is becoming increasingly difficult. Mark-Miller-1080 from Mark Miller on Vimeo. One of the best ways to prepare to launch and market your book is to learn from the wisdom of others: authors and...
by Becky Robinson | Mar 27, 2013 | Influence Building
This is a big day for Weaving Influence. We are having our first ever informational meeting/training for possible new team members/subcontractors. In a slight shift from our up-until-now virtual team, we are meeting in person, in my home. Three of the attendees are...
by Becky Robinson | Mar 24, 2013 | Inspiration, Social Media
I visited our local TV station a week or so ago and filmed a segment about my latest e-book, 12 Minutes to Change Your Day, available for free download now through April 1st. This is my first ever TV appearance, and although I don’t really love watching myself...
by Becky Robinson | Mar 21, 2013 | Marketing
We created this cool poster to graphically show how we measure social media success. What else would you add? Hat Tip to Anthony Mejean, our crack designer, who put together the poster on our behalf.
by Becky Robinson | Mar 18, 2013 | Inspiration
After barely an hour of sleep, I saw the light come on in my daughters’ bathroom. A few minutes later, “Mom, I threw up.” I tucked her back into bed, but only another hour passed before the light came on again. I cleaned her up, grabbed my pillow and...
by Becky Robinson | Mar 14, 2013 | Marketing
Prior to launching your book, you’ll want to set some realistic, achievable goals against which to measure your success. Then, you’ll want to implement tactics to work toward those goals. I measure the success of our social media book launches by several...
