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Open-Minded Goals
I love the way our home looks at Christmas. I love the lights and the greenery, the giant tree, the cozy throws and pillows, the sound of jingle bells on every door. It’s warm and welcoming, just the way the holidays should make one feel. But as much as I enjoy it, I...
5 Tools to Make This Your Best Marketing Year Ever
There's something about opening a new calendar that urges us to spend time reflecting and refocusing for the year ahead. We come out of the holiday season tired of looking at last year's unfinished projects, fatigued by too little rest and too many sweets, and eager...
The Art of ‘Giving Up’
At Weaving Influence, we’re well known for telling our clients that finding success on social or selling their book is more like a marathon than a sprint. But would you be surprised if we also told you that we think it’s okay to give up? We’ve been launching books and...
Influencer, What?
I currently subscribe to roughly 129 podcasts. That’s only a slight exaggeration. The podcasts are mostly about true crime, but also business, marketing, comedy, and news. I even subscribe to a podcast that is designed to help you fall asleep (Sleep With Me - I...
LeaderSHOP: Advice From Today’s Top Thought Leaders
Henry Ford said anyone who stops learning is old, whether 20 or 80. And anyone who continues to learn is forever young. This week's book launch is positioned to help you do just that. If you've ever wondered how to improve at learning, leading, serving, listening,...
Book Marketing in 2018: What Worked (and What Didn’t)
As with social media, digital marketing tends to fluctuate with the change of the calendar each year. Here are the top marketing trends we saw in 2018 for what worked . . . and what didn't . . . in the world of book marketing. Instagram is a must. Visual posts are...
Building Resilience with Appreciative Inquiry
All leaders seek to be resilient in their work and their lives, to withstand what organizations and life can throw at them, and to rise again from despair. But no one can predict what challenges, issues, and random events they will be called on to face. We need tools...
Social Media in 2018: A Look Back
One of the most exciting things about social media is how quickly it changes. This time last year, we were excited about live streaming and its power to help build and grow thought leadership. What a difference a year makes! Now, live streaming is an important part of...
Why I Keep Putting Off the Holiday Spirit
I’m an “anticrastinator.” What’s an anticrastinator? Well, it’s a word I made up -- but I define it as someone who hates to procrastinate. If I have something I need to do, I can’t put it out of my head until it’s done. This has served me well, but has also been to my...
5 Ways to Promote Your Book During the Holidays and Boost Sales
Books are one of the most popular Christmas gifts, and according to retailers, 41% of all books are sold during the Christmas holiday season. We’re deep in the holiday shopping season already -- it starts as early as October -- but that doesn’t mean it’s too late to...
Which Social Media Ads Should You Buy?
We rely on organic marketing efforts for the majority of our book launches, but during launch week, we like to pull out the stops and buy social ads. Advertising is a reliable way to increase awareness about your product and boost sales, but not all ads or ad...
How to Create Seasonal Social Media Content
Halloween is over and American Thanksgiving is almost upon us, and social media is overflowing with seasonal tweets and posts. Every business owner and book author is marketing their content and products. But should you jump on the bandwagon? The Benefit of Seasonal...