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9 Tools to Help You Tame Busyness and Become More Productive
How much time to you think you lose each work day to email? To social media? To being pulled from your work into someone else’s project or crisis? Probably a couple of hours each day. No wonder we always feel so busy, overwhelmed, and stressed. Busyness is taking the...
Social Media Tactics to Try this Summer
Social media is constantly changing. There are new platforms to experiment with, new options to try, new discoveries yet to make. We’re here to cut through all the noise for you and share the new and not-so-new options we believe are worth your time. Here are three...
How to Create an Effective Lead Magnet
How do you make a good first impression on your clients? How can you stand out from the dozens (or more) websites offering similar products or services, in a way that converts visitors into customers? How do you get more of the "right" people to hit that "subscribe"...
The Two Most Important Aspects of Effective Email Marketing
I’ve noticed that some clients are resistant to sending email marketing messages about their work. Why? As authors who are seeking to promote a message, they are the recipient of other authors’ emails, and rather than enjoying the messages, they’re turned off by them....
Build Your Content Library FIRST
During our initial meetings with authors and thought leaders over the years, most clients have been very enthusiastic about following our plan to support their launch. They say “yes!” to writing guest blog posts, “yes!” to providing 1-2 posts a week for their own...
Summer Is the Perfect Time to Experiment on Social Media
It may not seem like it, but social media is cyclical. We see less engagement with social media every year starting around July 1, and activity doesn’t rebound until September. It’s summer break but for memes and politics! This break in activity is a great time to do...
Switchers: How Smart Professionals Change Careers
This week we're excited to launch a #1 new release for job hunters and career changers, a handbook that demystifies the job search process and provides simple strategies for getting in front of the decision-makers and securing the job you want. Most Americans...
What’s New in Social Media: IGTV
Instagram has had its sights set on SnapChat for a while -- now the platform is gunning for YouTube with the unveiling of IGTV, which will allow creators to upload videos up to one hour in length. IGTV will be available within Instagram, but it will also have a...
Your Website Mid-Year Checkup
We all know the world of the internet moves fast . . . to say the least. In the past, we've written about when your website requires an upgrade (generally 2-3 years). But even if your site is fairly fresh, say 6 months old, you should still be doing regular checkups...
Why Your Content Strategy Needs to Include Curated Content
There are many different ways to create success on social media. If you’re reading our blog, you are likely trying to create a niche for yourself as a thought leader. You have probably also either followed or read about brands that are successful in social. You may...
3 Ways Social Media Metrics Can Improve Your Marketing Efforts
A basic rule of marketing is measure everything. As content marketers, we rely very heavily on data and analytics; but if you are managing your own social media, you may skim over those oftentimes confusing numbers. Here’s why we recommend you don’t skim, and instead...
Confident ROi: Discover the Right Tools to Transform Your Company
For business owners and executives, the bottom line is what counts; and there is no shortage of business books, systems, and consultants that claim they can improve it. Some magazines haphazardly throw books and resources at readers, and others offer a new direction...