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Six Book Marketing Lessons from Distance Running
Whenever I talk about book marketing, I reference running. My most often-repeated phrase about book marketing is that book marketing is not a sprint, it's a marathon. Since book marketing and marathon training/running have consumed a lot of my time in the last six...
How to Market Yourself as a Keynote Speaker (in 3 NOT Incredibly Simple Steps)
I’m not going to lie and tell you that becoming a highly-coveted keynote speaker is easy. It’s not. It requires a lot of effort and introspection. But obviously it can be done—including by you! And, it’s never too early to start. With keynote speaking, one must almost...
5 Tips to Help You Prepare for a Speaking Engagement
Congratulations! You’ve landed a speaking gig. Whether you have agreed to speak at a conference, podcast, webinar, training, or other event, here are a few steps to help you prepare and make the engagement successful. Understand the Event You are an expert in your...
Radical Innovation: Leadership Competencies for a Complex World
Today's business arena is undergoing a revolutionary transformation, equivalent in impact to the Industrial Revolution. While most traditional companies are still built for the old-world economy, where variables could be measured, predicted and controlled, the...
3 Ways You Can Capture a Younger Audience
Getting the attention of any audience takes preparation. You may have already established yourself as a speaker, but likely for a specified group. You may have come to a point to where you want to reach a different audience. I want to share a few things to consider...
How to Develop a Speaker One-Sheet
If someone asked you today why they should consider you for a speaking gig, would you have an answer? Publishers always tell aspiring authors to have an "elevator pitch" ready for their new book: a 30-60 second spiel explaining the book title, main message, and...
The First Step To Landing A Speaking Gig
You’ve written a fabulous book. It’s out in the world. Maybe it even got a bunch of media attention. You’re passionate about your subject and want it to reach even more people. Now how do you turn that book into speaking invitations? For a writer, that task -- finding...
Intelligent Disobedience: When It’s Smart to Say No
They say the rules are made to be broken. But which rules? When should you break them? And how do you do it? This week, we're building buzz for Ira Chaleff's book Intelligent Disobedience: Doing Right When What You’re Told To Do Is Wrong. It explores the deep cultural...
Take Advantage of Social Media Ads
Organic growth on social media is a terrific way to create an engaged and loyal community around your book -- but when you need fast results, social advertising is the tool to use. That being said, not all social ads are created equal. Each platform has unique...
Theory U: Principles For Creating A Better Future
Our capacity to pay attention co-shapes the world. What prevents us from attending to situations more effectively is that we aren't fully aware of that interior condition from which our attention and actions originate. Best-selling author Otto Scharmer calls this lack...
How to Boost Engagement in Your Facebook Group
I've been a member of many Facebook groups in recent years. Facebook groups for new moms, for freelancers, for Americans living in Israel, for female entrepreneurs, for healthy recipes, and more. The truth is, if I don't get significant value and entertainment from a...
Favorite Tools of the WI Team: Buffer
So you've chosen your top two social sites and set aside 12 minutes to do some focused marketing or networking. What now? How can you maximize your efforts, streamline your efforts, and boost shareability in a limited number of minutes? One of our favorite apps to...