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Featured on Friday: A #BookLaunch Recap Link-fest!
It's hard to believe, but the last time I did a Featured on Friday of nothing but links was all the way back in December! It's been a busy spring season as we've worked our way through the various book launches, and today marks the last day of our 49th book launch -...
How to Get a Hundred Amazon Reviews in One Day
This week, my team and I are supporting the launch of Mark Miller's 5th book, Chess Not Checkers. Since the book opened up for reviews yesterday, more than 100 people have shared Amazon reviews on the book. This completely exceeded even our best assumptions about the...
Featured on Friday: #ChessNotCheckers Author Mark Miller @LeadersServe
Today's featured author is no stranger to the Weaving Influence blog. We've talked about the lessons from his books, his impact on our team, and his rather unique gift giving skills. In August I wrote a post about him (and his co-author, Ken Blanchard) as we prepared...
Featured on Friday: #PoliticsOfPromotion Author Bonnie Marcus @selfpromote
Another week, another book launch for the Weaving Influence team. Today's the final day of the official launch week for new author, Stacy Feiner. The longer I work in the book promotion world, the more I understand the power of word of mouth AND word of mouse. One of...
Old Technology Never Dies
Remember vinyl records? How about film cameras? Today vinyl is the fastest growing sector of the music industry. Given up for dead only a few years ago, artists now release on vinyl in addition to digital downloads and CDs. The manufacturers who halted production on...
Featured on Friday: #WindInYourSails Author @djgreer
Spring has finally arrived in the Appalachian Mountains where I live (after a last gasp of snow a week ago), and I'm enjoying longer days with open windows. Although I love my mountain home, there are certainly aspects of living by the ocean that I miss from my days...
RIDE or HALT? Choices on “Communication Road”
One of the most useful things I ever did was to volunteer as a counselor on a telephone crisis hotline. I thought I was there to help others. It turns out that I was the one who gained the most. That experience impacts the way I converse with friends (and strangers)...
3 Tools to Help You Work Smarter and Faster
Anyone who works with their hands—chefs, carpenters, artists—will tell you that having the right tools for the right job is a critical factor in the quality of their work. It’s the same for those of us in content marketing. Yes, it’s important to have great ideas, but...
Featured on Friday: Meet TBB Member @Rebeccainjc
Earlier this week I was scrolling through my Facebook feed when I was stopped by the smiling faces of two authors that I have had the privilege of working with (Bill Treasurer and David Greer). When Bill (who lives just across the mountain from me) found himself in...
A Refirement Story
Tom attends many of our events, and reached out recently with his personal story of refiring. It's from a book we promoted earlier this year, which emphasizes approaching "the rest of life" with enthusiasm rather than apathy, seeing each day as an opportunity for...
How To Get Greater Traction for Your Book
Thousands of business books are published each year, and few find an audience outside an author's already existing community of colleagues and friends. We are constantly looking for ways to help our clients' books create the biggest impact possible by first mobilizing...
Featured on Friday: #DareToServe Author @CABachelder
I live south of the Mason-Dixon line, and up in the mountains, which means that by the time March rolls around it's anybody's guess what the weather is going to be like from one day to the next. Last week I was sledding in 8" of snow (yes, I embraced my inner child),...