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Best Book Launch Tips: Join with Others to Learn Best Practices
In the video below, Mark Miller shares that marketing and selling books is becoming increasingly difficult. Mark-Miller-1080 from Mark Miller on Vimeo. One of the best ways to prepare to launch and market your book is to learn from the wisdom of others: authors and...
Ways I Am Growing My Business — and Why
This is a big day for Weaving Influence. We are having our first ever informational meeting/training for possible new team members/subcontractors. In a slight shift from our up-until-now virtual team, we are meeting in person, in my home. Three of the attendees are...
Watch Me On TV
I visited our local TV station a week or so ago and filmed a segment about my latest e-book, 12 Minutes to Change Your Day, available for free download now through April 1st. This is my first ever TV appearance, and although I don't really love watching myself on TV,...
Best Book Launch Tips: How Do You Measure Success Poster
We created this cool poster to graphically show how we measure social media success. What else would you add? Hat Tip to Anthony Mejean, our crack designer, who put together the poster on our behalf.
Why I’m Leaning In to Family
After barely an hour of sleep, I saw the light come on in my daughters' bathroom. A few minutes later, "Mom, I threw up." I tucked her back into bed, but only another hour passed before the light came on again. I cleaned her up, grabbed my pillow and held her hand as...
Best Book Launch Tips: Choose Metrics in Advance and Work to Achieve Them
Prior to launching your book, you'll want to set some realistic, achievable goals against which to measure your success. Then, you'll want to implement tactics to work toward those goals. I measure the success of our social media book launches by several metrics: The...
Everyday Struggles
Though I don't want to undermine or downplay the serious struggles people face in life, every day has its own everyday struggles. I struggle out of bed in the morning to get to the treadmill. I sometimes struggle with my 6 year old because she doesn't want me to brush...
Embracing the Struggle
About six months ago, as my team and I wrapped up the launch week of Julie Guilioni and Bev Kaye's wonderful book, Help Them Grow or Watch Them Go, I got an email from author Steven Snyder. I quickly did a search on Amazon for his book. When I saw the title and cover,...
Best Book Launch Tips: Prepare Guest Post Content In Advance
One great way to create buzz for your book during launch week and beyond is to secure guest blog post opportunities on relevant blog sites. In our work with clients, we work to place as many guest posts as possible to extend the reach of each author's message. An...
Contagious Inspiration
Are you an inspiring leader? Jeremy Kingsley's new book, Inspired People Produce Results, asserts that leaders must provide inspiration to their teams, infusing them with passion and energy to do good work. When a leader provides inspiration, results follow. Kingsley...
Best Book Launch Tips: Rejoice at Every Mention
As part of your book launch, you will want to get as much online exposure as you can, both on large media sites like Forbes and Entrepreneur.com (nicely done, Steven) and on as many blogger sites as possible. The more places your book appears, the more reminders...
This Moment: Thoughts from a Snowy Tuesday Afternoon
It poured rain for a few hours but now the rain has turned to snow. Earlier, I watch a pine branch crack and fall, and the branches outside my window are heavy, heavy with this winter snow and ice. Those branches — they are heavy, but my heart, my heart is light — the...