Planning Content for Your Webinar

Planning Content for Your Webinar

In our experience, we have discovered webinars to be an important tool in driving interest in your book or product, boosting sales, and helping others understand WHY they should invest in you. You may decide to partner with a marketing agency to help plan and...
Don’t Be Afraid to “Newsjack”

Don’t Be Afraid to “Newsjack”

Have you ever been at a party where you’re awkwardly standing outside of a group of people who are talking? You want to get involved in the conversation, but you don’t know how. Do you interrupt? Do you wait until you have something to say? Do you say nothing at all?...
Which Social Media Ads Should You Buy?

Which Social Media Ads Should You Buy?

We rely on organic marketing efforts for the majority of our book launches, but during launch week, we like to pull out the stops and buy social ads. Advertising is a reliable way to increase awareness about your product and boost sales, but not all ads or ad...
Should You Be Buying Social Media Ads?

Should You Be Buying Social Media Ads?

Community managers spend hours writing and creating content to grow social media organically — or without ad dollars. Organic content is the backbone of most successful content marketing plans, but it’s not the only tactic successful brands and thought leaders...