How Good is Your Name?

How Good is Your Name?

Today marks the launch of Alexandra Watkins’ amazing book, Hello My Name is Awesome. Check out our press release announcing the book here. I first met Alexandra at the Berrett-Koehler book marketing workshop in San Francisco this summer. I had the (challenge?...
Celebrating 20,000 Followers

Celebrating 20,000 Followers

Today is the 20th of February — and last night I passed 20,000 followers on Twitter on my primary Twitter account, @beckyrbnsn. I think it’s time to celebrate! One of the most read posts on this blog is my post about celebrating social media milestones....
Best Book Launch Tips: Make It Visual

Best Book Launch Tips: Make It Visual

Your book’s content is a treasure you can display in creating interest in and anticipation for your launch. In last week’s tip, I encouraged you to create tweets from your book to share — pure content to help people see the value your book contains....
Gut Check

Gut Check

I’ve been on a diet this summer, the first of my life, really, and it’s more about healthful eating and exercise than it is about weight loss. It started with me giving up Coke. And, since we’re talking about it, I’ll tell you the good news...
Pardon the dust…

Pardon the dust…

Some big changes are coming to readers of 12 Minute Media. I’ll explain more later, but for now, I realize that there may be a lot of broken links here. Be patient with me? If you came here from a redirect from 12minutemedia.com, welcome to my favorite space...