by Carrie Koens | Oct 16, 2018 | Influence Building
Although necessary, we know that the idea of creating a library of promotional content can quickly become overwhelming, which is why today we’re talking about ways to work smarter, not harder. Whether you have a website with a blog (our best practice), a page on...
by Christy Kirk | Dec 9, 2015 | Social Media
Periscope is Twitter’s live broadcasting tool, and it’s fast becoming the place to be to grow and develop your online brand. Large companies like Nestle, Tide, Fiat, and Taco Bell were quick to use Periscope for customer service, tutorials, Q&A sessions, and...
by Guest Author | Dec 17, 2013 | Marketing
Story marketing is a big buzzword in marketing circles right now and deservedly so. I think the reason stories work so well for business is because they speak to your client or customer on a human level. As humans, we respond to stories, we connect to their messages....
by Guest Author | Oct 27, 2011 | Social Media
One of the most efficient and effective ways to create content for your company website is by curating the best posts about your topic area and sharing them with your audience. It shows you read other people’s insights about your area of expertise, and that you don’t...
by Becky Robinson | Sep 27, 2011 | Social Media
Yesterday, I filmed two video shows for Toledo BizConnect TV. This was “Take 2.” I tried last week and struggled. Then my friend Phil suggested that I write out a complete script beforehand. I hadn’t done that because I felt like I knew my topic well enough and I...